Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The Privacy Policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "Online Offer").
The terms used are not gender-specific.
As of June 25, 2025
Table of Contents
- Preamble
- Controller
- Overview of processing
- Relevant legal bases
- Security Measures
- Transfer of Personal Data
- International Data Transfers
- General information on data storage and deletion
- Rights of data subjects
- Provision of the online offer and web hosting
- Use of cookies
- Contact and enquiry management
- Communication via Messenger
- Affiliate Programs and Affiliate Links
- Social Media Presences
- plug-ins and embedded functions and content
Controller
Andreas Reimann
Lagerlöfstr. 8
18106 Rostock, Germany
Email Address: business@areimann.de
Imprint: https://areimann.de/impress
Overview of processing
The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects .
Types of data processed
- Bestandsdaten.
- Contact details.
- content data.
- contract data.
- Usage Data.
- meta, communication and procedural data.
- log data.
categories of data subjects
- interested parties.
- communication partner.
- users.
purposes of processing
- communication.
- safety measures.
- range measurement.
- tracking.
- target group formation.
- affiliate tracking.
- Organisational and administrative procedures.
- feedback.
- marketing.
- Provision of our online offer and user-friendliness.
- Information Technology Infrastructure.
- public relations.
Relevant legal bases
Relevant legal bases under the GDPR: The following is an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy .
- Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or purposes.
- performance of a contract and pre-contractual requests (Art. 6 (1) sentence 1 (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - the processing is necessary to safeguard the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject that require the protection of personal data do not prevail.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. In addition, state data protection laws of the individual federal states can be applied .
Note on the applicability of the GDPR and the Swiss Data Protection Act: This data protection notice serves both the provision of information in accordance with the Swiss Data Protection Act and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that due to the broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss FADP, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss FADP within the scope of the Swiss FADP.
Security measures
We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk .
Measures shall include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability and separation. We have also put in place procedures to ensure that the rights of data subjects are exercised, that data is deleted and that data is compromised. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technical design and through data protection-friendly default settings.
Securing online connections with TLS/SSL encryption technology (HTTPS): In order to protect users' data transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), which protects the data from unauthorized access. TLS, as the evolved and more secure version of SSL, ensures that all data transfers meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and encrypted .
Transfer of personal data
As part of our processing of personal data, it happens that it is transmitted to other bodies, companies, legally independent organisational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
International data transfers
Data processing in third countries: Where we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies (which can be seen from the postal address of the respective provider or if the data protection declaration expressly refers to the transfer of data to third countries), this is always done in accordance with the legal requirements.
For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission of 10.07.2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and set out contractual obligations to protect your data .
This dual protection ensures comprehensive protection of your data: the DPF is the primary layer of protection, while the standard contractual clauses serve as additional security. Should changes occur within the framework of the DPF, the standard contractual clauses intervene as a reliable fallback option. In this way, we ensure that your data is always adequately protected, even in the event of any political or legal changes .
In the case of the individual service providers, we will inform you whether they are certified according to the DPF and whether standard contractual clauses exist. For more information on the DPF and a list of certified companies, please visit the U.S. Department of Commerce's website at https://www.dataprivacyframework.gov/.
Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, explicit consents or transfers required by law. Information on third-country transfers and applicable adequacy decisions can be found in the EU Commission's information service: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General information on data storage and deletion
We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are revoked or there are no other legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this regulation exist if legal obligations or special interests require longer storage or archiving of the data .
In particular, data that must be retained for commercial or tax law reasons or the storage of which is necessary for legal prosecution or for the protection of the rights of other natural or legal persons must be archived accordingly .
Our Privacy Notice contains additional information on the retention and deletion of data that applies specifically to certain processing operations .
If there is more information about the retention period or deletion periods of a date, the longest period is always decisive. We process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify its storage .
Retention and deletion of data: The following general periods apply to retention and archiving under German law:
- 10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, sec. 14b para. 1 of the German VAT Act, sec. 257 para. 1 no. 1 in conjunction with para. 4 of the German Commercial Code (HGB).
- 8 years - accounting documents, such as invoices and cost receipts (sec. 147 para. 1 nos. 4 and 4a in conjunction with para. 3 sentence 1 of the German Fiscal Code and sec. 257 para. 1 no. 4 in conjunction with para. 4 of the German Commercial Code).
- 6 years - Other business documents: received commercial or business letters, reproductions of the sent commercial or business letters, other documents insofar as they are important for taxation, e.g. hourly wage slips, company accounting sheets, calculation documents, price labels, but also payroll documents, insofar as they are not already accounting documents and cash strips (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, Section 257 (1) nos. 2 and 3 in conjunction with (4) HGB).
- 3 years - Data necessary to consider potential warranty and indemnity claims or similar contractual claims and rights, as well as to process related requests, based on previous business experience and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Rights of data subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right to: for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is related to such direct advertising.
- Right to revoke consent: You have the right to revoke your consent at any time.
- Right of access: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with the legal requirements.
- Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
- Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted without undue delay or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
- Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.
- Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of the data concerning you personal data violates the requirements of the GDPR.
Provision of the online offer and web hosting
We process the data of the users in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device .
- Types of data processed: usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved). Log data (e.g. log files regarding logins or the retrieval of data or access times.).
- Data subjects: users (e.g., website visitors, users of online services).
- Purposes of processing: provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security Measures.
- Retention and deletion: deletion as specified in the "General Information on Data Storage and Deletion" section.
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Provision of online services on our own/dedicated server hardware: For the provision of our online services, we use server hardware operated by us as well as the associated storage space, computing capacity and software; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files can include the address and name of the websites and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the load on the servers and their stability; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
- Content-Delivery-Network: We use a "Content Delivery Network" (CDN). A CDN is a service with the help of which content of an online offer, in particular large media files, such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Use of cookies
The term "cookies" refers to functions that store information on users' end devices and read them out of them. Cookies can also be used in relation to various concerns, such as for the purposes of the functionality, security and convenience of online offers as well as the creation of analyses of visitor flows. We use cookies in accordance with the law. To do this, we obtain the consent of the users in advance, if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide explicitly requested content and functions. This includes, for example, the storage of settings and the assurance of the functionality and security of our online offer. Consent can be revoked at any time. We provide clear information about their scope and which cookies are used .
Information on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the relevant services and procedures.
Storage period: With regard to the storage period, a distinction is made between the following types of cookies:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his or her device (e.g. browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. as part of obtaining consent), they should assume that they are permanent and that they can be stored for up to two years.
General information on revocation and objection (opt-out): users can revoke the consent they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.
- Types of data processed: Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
- Data subjects: users (e.g., website visitors, users of online services).
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Further information on processing processes, procedures and services:
- Processing of cookie data on the basis of consent: We use a consent management solution in which the consent of the users to the use of cookies or to the data specified in the procedures and providers within the framework of the consent management solution. This procedure serves to obtain, record, manage and revoke consent, in particular with regard to the use of cookies and similar technologies used to store, read and process information on users' end devices. As part of this process, users' consents are obtained for the use of cookies and the related processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option of managing and withdrawing their consents. The declarations of consent are stored in order to avoid a new query and to be able to provide proof of consent in accordance with the legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or his device. Unless specific information is available on the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. This involves the creation of a pseudonymous user identifier that is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers), as well as information about the browser, the system and the device used; Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Contact and enquiry management
When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the enquiring persons will be processed insofar as this is necessary to answer the contact enquiries and any measures requested .
- Types of data processed: inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers). Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation).
- Data subjects: communication partner.
- purposes of processing: communication; organisational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
- Retention and deletion: deletion as specified in the "General Information on Data Storage and Deletion" section.
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Communication via Messenger
We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, encryption, the use of the metadata of the communication and your objection options .
You can also contact us by alternative means, e.g. by phone or e-mail. Please use the contact options provided to you or the contact options provided within our online offer .
In the case of end-to-end encryption of content (i.e., the content of your message and attachments), please note that the content of the communication (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use an up-to-date version of Messenger with encryption enabled to ensure that message content is encrypted.
However, we would also like to point out to our communication partners that although the providers of the messengers do not view the content, they can find out that and when communication partners communicate with us and that technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is processed.
Information on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. In addition, if we do not ask for consent and you contact us on your own initiative, for example, we use Messenger as a contractual measure in relation to our contractual partners as well as in the context of the initiation of a contract and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and fulfilment of the needs of our communication partners in communication via Messenger. Furthermore, we would like to point out that we will not transmit the contact details provided to us to the messengers for the first time without your consent.
Revocation, objection and deletion: You can revoke your consent at any time and
- Types of data processed: Contact details (e.g. postal and e-mail addresses or ). Content data (e.g. textual or pictorial messages and contributions as well as the information relating to them, such as information on authorship ).
- Data subjects: communication partners.
- Purposes of processing: Communication.
- Retention and deletion: deletion as specified in the "General Information on Data Storage and Deletion" section.
- Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Affiliate Programs and Affiliate Links
In our online offer, we integrate so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as "Affiliate Links"). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively, "commission").
In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.g. purchases) serves the sole purpose of commission settlement and will be cancelled as soon as it is no longer necessary for the purpose.
For the purposes of the aforementioned assignment of the Affiliate Links, the Affiliate Links may be supplemented by certain values that are part of the Link or may otherwise be stored, e.g. in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user .
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Types of data processed: contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
- Data Subjects: Interested parties. Users (e.g., website visitors, users of online services).
- Purposes of processing: Affiliate tracking.
- Retention and deletion: deletion as specified in the "General Information on Data Storage and Deletion" section.
- Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Additional Processing, Procedures, and Services Notices:
- Amazon Associates Program: Affiliate Program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.amazon.de; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010. basis for thirdcountry transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
We would like to point out that user data may be processed outside the area of the European Union. This can result in risks for users, for example, because it could make it more difficult to enforce user rights .
Furthermore, the data of users within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the user behavior and the resulting interests of the users. The latter may in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users' computers, in which the user's usage behaviour and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if they are members of the respective platforms and logged in there).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. If you still need help, you can contact us .
- Types of data processed: Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
- Data subjects: users (e.g., website visitors, users of online services).
- purposes of processing: communication; Feedback (e.g. collecting feedback via online form). Public relations.
- Retention and deletion: deletion as specified in the "General Information on Data Storage and Deletion" section.
- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Instagram: Social network, allows you to share photos and videos, comment on and favorite posts, send messages, Subscribing to profiles and pages; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. basis for thirdcountry transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
- YouTube: social network and video platform; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy Policy: https://policies.google.com/privacy; basis for thirdcountry transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF). opt-out: https://myadcenter.google.com/personalizationoff.
plug-ins and embedded functions as well as content
We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can be, for example, graphics, videos or city maps (hereinafter referred to uniformly as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browser without an IP address. The IP address is therefore required for the display of these contents or functions. We make every effort to use only content whose respective providers use the IP address only for the delivery of the content. Third-party service providers may also use pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information, such as visitor traffic to the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information on the browser and operating system, referring websites, the time of visit and other information on the use of our online offer, but may also be combined with such information from other sources .
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Types of data processed: usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
- Data subjects: users (e.g., website visitors, users of online services).
- Purposes of processing: provision of our online offer and user-friendliness; Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g., interest/behavioral profiling, use of cookies); Target group formation. Marketing.
- Retention and deletion: deletion as specified in the "General Information on Data Storage and Deletion" section. Storing cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years).
- Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offer that we retrieve from servers of other providers (e.g. function libraries, which we use for the purpose of displaying or user-friendliness of our online offer). In doing so, the respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes, as well as for the evaluation and optimization of their offer. - We integrate software into our online offer that we retrieve from servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). In doing so, the respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes, as well as for the evaluation and optimization of their offer; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Google Fonts (provision on our own server): provision of font files for the purpose of a user-friendly presentation of our online offer; service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; basis for thirdcountry transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF). opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
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